About Coverly Life
A short, honest explanation of who we are and what we do.
What we do
Coverly Life is an eligibility check for life insurance. People aged 40 to 80 answer three questions and find out whether they can apply for cover through Golden Insurance, an Australian life insurance provider.
That’s the whole service. We’re not a comparison site — we refer to one provider, not a panel — and we’re not a broker.
Why the check exists
Life insurance advertising has a habit of showing everybody the largest number available. Golden Insurance’s maximum cover is $250,000, but only up to age 60; it drops to $200,000 from 61 and $150,000 from 71. Advertising the top figure to a 75-year-old isn’t illegal, it’s just misleading, and it wastes the time of someone who then finds out on the phone.
So our check only ever shows you amounts you could actually apply for at your age, and it tells people outside the age range that they’re outside it rather than passing them on regardless.
How we make money
Golden Insurance pays us a referral fee. It costs you nothing and it doesn’t affect your premium, but it does mean we have an interest in you completing the check — so we set the whole arrangement out on a separate page.
Who we are
Coverly Life is a trading name of Funnel Efficiency, a company registered in California, United States.